Track 1 – Niche Markets: Youth Market (1A) & Adventure Tourism (1B)
Track 1: Niche Markets
This track will explore growing market segments, such as youth tourism and adventure tourism, and their relevance to the GMS.
Session 1A: Youth Market
Facilitator: Sahil Nair, ADB
Estimates from the different organisations involved in the youth tourism business, such as the Federation of International Youth Travel Organisations (FIYTO), put the size of the youth travel market as high as 20% of all international travellers. With an increasingly younger demographic travelling in the region, and looking for local experiences, this session will tackle the issue of developing products and experiences to keep the GMS relevant to this important market segment.
Kiridara Hotel – Kiridara Hotel is a boutique four-star property set in an elevated location south of the old town centre of Luang Prabang. Local tourist attractions such as Royal Palace, Phu Si and Wat Mai are not far from the property. Kiridara’s restaurant commands a north-facing view to Phu Si and will offer a quiet, intimate venue in which to explore the session topic.
Session 1B: Adventure Tourism
In 2014, a report by the Adventure Travel Trade Association (ATTA) revealed that the adventure tourism market, defined as a trip that “includes at least two of three elements: physical activity, natural environment, and cultural immersion”, had become a US$263 billion market, growing an average 65% annually since 2009. With its contrasting landscapes and diverse anthropological make-up, the GMS is ideal for adventure. This session will debate how the GMS can be further developed and positioned as a premier adventure travel destination.
Luang Prabang Golf Club – Hills and valleys overlooking Luang Prabang and the Mekong River provide a magnificent setting for this unique golf course; a highly strategic and challenging 18-Hole, 7,443-yard, par 72 championship layout, including the signature par 3 #17. MTF 2017 delegates will enjoy spectacular views of the World Heritage town and the mighty Mekong from the clubhouse balcony while negotiating the interactive session topic.