Mekong Tourism

Forum 2016

July 5-7, 2016
/
Sihanoukville, Cambodia
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Mekong Tourism Coordinating Office

The Mekong Tourism Coordinating Office (MTCO) is administered out of the offices of the Department of Tourism of the Ministry of Tourism and Sports of Thailand, based in Bangkok, and was established with funding from the six governments of Cambodia, China, Laos, Myanmar, Vietnam, and Thailand, which represent the Greater Mekong Sub-region (GMS). A common goal of both of public and private sectors in all countries is to create sustainable tourism profit. This is achieved optimally by increasing inbound tourism yield, by developing quality products that tourists are willing to buy, and inciting longer stays with enhanced motivation to revisit. Thus, GMS’s strategy is to “develop and promote the Mekong Region as a single tourism destination. In 2014 the GMS welcomed 51.8 million international tourist arrivals, representing a 3% share of the global market.for the latest news, stories, and statistics from the Greater Mekong Subregion, please visit www.MekongTourism.org.

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Mekong Tourism Forum: The GMS must-attend Conference

The Mekong Tourism Forum provides a cooperative platform for public and private sector stakeholders in the tourism industry to discuss the development, marketing and promotion of travel to, from and within the Greater Mekong Subregion (GMS), and monitor sustainable and responsible tourism growth. The Mekong Tourism Coordinating Office (MTCO) has revived the forum in 2010 taking place in Siem Reap, Cambodia, with the theme of “New Roads, New Opportunities”. Followed by MTF2011  “Destination Mekong: The Making of a Star” in Pakse, Laos,  MTF2012 in Chiang Rai, Thailand with the theme of “20/20 Vision: Building on Two Decades of GMS Cooperation”, MTF2013 in Guilin, China with the theme ““The Rise of the Chinese traveller: Optimizing the impacts for the GMS”, MTF2014 in Mandalay, Myanmar with the theme “Tourism investment for the protection of Heritage and Culture”, MTF2015 in Da Nang, Viet Nam with the theme “Unlocking the GMS via Innovative Partnerships”,and MTF 2016 in Sihanoukville, Cambodia with the theme “Authentic Experiences along the Mekong River.”

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Don't Miss MTF 2016

Hosted by the Cambodia Ministry of Tourism (MoT) at the Sokha Beach Resort in Sihanoukville at the beautiful southern coast of Cambodia from July 5-7, the three-decade old event is now free of charge for all tourism professionals. MTF2016 will feature educational and interactive sessions including the Mekong Tourism Marketing Workshop with a focus on authentic experiences in the GMS, the Mekong Tourism Digital Bootcamp produced by DIA/Digi.travel, the Mekong Food Tourism Seminar produced by Bangkok-based Thammasat University, and the Mekong Tourism Investment Summit. MTF2016 is under the theme: Developing authentic experiences along the Mekong River. Optional post-MTF technical tours allow to explore the southern tourism corridor, one of the 11 thematic routes in the GMS, connecting Thailand, Cambodia, and Viet Nam. Don’t miss this year’s Mekong Tourism Forum, which marks the 10-year anniversary of the Mekong Tourism Coordinating Office. MTF 2017 will be hosted in Lao PDR by the Ministry of Information, Culture, and Tourism (MICT).

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Speakers

Program

Developing Authentic Experiences along the Mekong River
Day 1
05 Jul 2016
Day 2
06 Jul 2016
Day 3
07 Jul 2016

Mekong Tourism Digital Bootcamp Opening

Introduction: HE Visothy So – Undersecretary of State – Ministry of Tourism, Royal Government of the Kingdom of Cambodia Emcee: Theodore Koumelis – Managing Director, Travel Daily News Asia The Digital...
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Visothy So
Theodore Koumelis

The Future of Travel Marketing for Small and Medium Sized Tourism Businesses

The Internet, social, and mobile have changed how consumers research and purchase goods and services. The internet has also allowed even the smallest enterprises to compete in a global consumer...
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Clement Wong

Marketing to the Southeast Asian Consumer

Southeast Asia is one of the global travel industry’s fastest growing regions, and its compound annual growth rate (CAGR) is behind only China and India in the Asia Pacific region....
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Sieng Van Tran

Networking Break

Enjoy local tea, coffee and snacks, and other local delicacies prepared by students of Sandan Restaurant in Sihanoukville, who will do cooking demonstrations during the networking breaks. Delegates can interact...
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Marketing to Chinese Consumers

With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents....
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Lucy Peng

Marketing to Indian Consumers

The Indian consumer is a tough nut to crack. Companies wanting to enter and win over the Indian consumer market must learn to navigate the bewildering diversity of one of...
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Vineet Budki

Digital & Content Strategy of Mekong Tourism

Aligned to the Experience Mekong Tourism Marketing Strategy and Action Plan 2015-2020, the MTCO has developed a digital platform to engage with the public and private sectors of the travel...
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Jens Thraenhart

Panel: Leveraging digital marketing to promote the GMS

Successfully promoting the GMS as a single tourism destination requires the participation and engagement of organizations of any kind and size. The Mekong Tourism digital platform developed over the past...
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Mekong Tourism Sector Strategy Open Forum

In 2004-2005, at the request of the GMS TWG and with the support of the Asian Development Bank (ADB), a GMS Tourism Sector Strategy (GMS TSS) was formulated. The strategy...
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Walter Jamieson
Steven Schipani
Jens Thraenhart

Networking Break

Enjoy local tea, coffee and snacks, and other local delicacies prepared by students of Sandan Restaurant in Sihanoukville, who will do cooking demonstrations during the networking breaks. Delegates can interact...
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MTF 2016 Opening Ceremony

> Cultural Wishing Dance Performance > Opening Speeches by: – HE Yun Min – Governor of Sihanoukville – Jens Thraenhart – Executive Director, MTCO – HE Dr. Thong Khon –...
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H.E. Yun Min
H.E. Dr. Thong Khon
Jens Thraenhart

Networking Break

Enjoy local tea, coffee and snacks, and other local delicacies prepared by students of Sandan Restaurant in Sihanoukville, who will do cooking demonstrations during the networking breaks. Delegates can interact...
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Keynote Speech

How can the Mekong Region compete as an authentic experiential tourism destination in a competitive world? Professor Lipman will frame authenticity in the context of sustainability – and vice versa....
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Geoffrey Lipman

Keynote Panel

Moderator: Professor Geoffrey Lipman – Director of Greenearth.travel & President of ICTP How can the Mekong Region compete as an authentic experiential tourism destination in a competitive world? The expert...
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Geoffrey Lipman

10 Years of the Mekong Tourism Coordinating Office

Moderator: Professor Walter Jamieson – ADB Consultant While we celebrate the 10-year anniversary of the MTCO, a reflection and review what has been achieved and accomplished by the Tourism Working...
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Walter Jamieson
Jens Thraenhart

Keynote: Experiential Tourism

Speaker: James Dion – Sustainable Tourism Program Manager, National Geographic – Maps James Dion will provide an in-depth exploration of the essence of experiential tourism. In an increasingly globalized and...
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James Dion

Keynote Panel: Travel Experiences in the GMS

Moderator: Willem Neimeijer – Chairman, Yaana Ventures & Khiri Travel Group Our expert panel will discuss what the region has to offer in terms of experiential travel and what can...
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Lucy Peng
Kyi Kyi Aye
Willem Niemeijer
Inthy Deuansavan
Sokoun Chanpreda
Rory Hunter

Networking Break

Enjoy local tea, coffee and snacks, and other local delicacies prepared by students of Sandan Restaurant in Sihanoukville, who will do cooking demonstrations during the networking breaks. Delegates can interact...
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Panel: Keeping authentic travel experiences alive

Moderator: Joe Cummings – Editor-at-Large, Talisman Media From children to wildlife, such as elephants and tigers – the Mekong Region makes up of authentic experiences that many times involves children...
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Joe Cummings
James Sutherland
Seila Samleang
John Roberts
Ashley Brooks

UNWTO Report: Mekong River-based Tourism Product Development

The Workshop on Mekong River-based Tourism Development was held in Da Nang City, Viet Nam on 19th November 2015, in the framework of ASEAN – UNWTO tourism cooperation on river-based tourism development...
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Douglas Hainsworth

Panel: River Cruise Product Development

Moderator: Douglas Hainsworth, ADB Consultant The relatively untapped potential of cruising the Mekong River for travel experiences will be discussed with a focus on what can be done to develop products...
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Douglas Hainsworth
Naidah Yazdani
Maarten Perdok
John Boyd

GIZ “Destination Mutual Benefit” – Building the Case for Inclusive Tourism

Speaker: Sarah Schwepcke – Southeast Asia Lead Responsible and Inclusive Business Hubs (RIBH), GIZ The mutual benefit approach to tourism development seeks to include local development objectives in business development...
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Sarah Schwepcke

Summary: Authentic Experiences along the Mekong River

Speaker: Professor Walter Jamieson – ADB Consultant Professor Jamieson will provide a summary of the key points and issues revealed in the broad range of presentations and discussions of the...
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Walter Jamieson

Wrap-up of the Day

Jens Thraenhart

Mekong Tourism Investment Summit: Welcome and Opening

Speaker: Jens Thraenhart – Executive Director, Mekong Tourism Coordinating Office For the second time, the Mekong Tourism Investment Summit at MTF will look at opportunities and challenges when it comes...
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View from the Top: Investment Trends in the GMS

Speaker: Dr. Watcharas Leelawath – Executive Director, Mekong Institute Availability of capital, incentives and restrictions, changing market demands, emerging destinations, what does all this mean for the future of tourism...
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Watcharas Leelawath

Panel: Infrastructure Investment in the GMS

Moderator: Dr. Watcharas Leelawath – Executive Director, Mekong Institute An in-depth discussion on how issues such as visa regulations, border crossing changes, airport developments, and investment policies and incentives are...
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Kyi Kyi Aye
Luzi Matzig
Watcharas Leelawath
Thourn Sinan
Inthy Deuansavan

Networking Break

Enjoy local tea, coffee and snacks, and other local delicacies prepared by students of Sandan Restaurant in Sihanoukville, who will do cooking demonstrations during the networking breaks. Delegates can interact...
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Panel: Hotel Investment in the GMS

Moderator: Paola Ornelli-Bock – Vice President, HVS Access to capital, policies and incentives, changing market demands these and other issues are changing the hotel investment landscape of the GMS. The...
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Victor Pang
Paola Ornelli-Bock
Vishal Daga
James Kaplan
Sokoun Chanpreda
Rory Hunter

Applying standards to sustain experience delivery

Speaker: Randy Durband – CEO, Global Sustainable Tourism Council (GSTC) Setting and applying standards is a proven approach to ensure excellence in policy formulation and implementation. Sustainable tourism management for...
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Randy Durband

Mekong Green Accommodation Trends

Speaker: Eric Ricaute – CEO, Greenview Consumer demand for environmentally responsible, or “Green”, accommodation is increasing, and accommodation providers need to react. The Green Lodging Survey is the lodging industry’s...
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Eric Ricaurte

Panel: Air Connectivity in the GMS

Moderator: Don Ross – Editor, TTR Weekly Panelists:  – Peter Wiesner – Advisor, Bangkok Airways – Desiree Bandal – Director ASEAN Affairs, Air Asia – Captain Woranate Laprabang – CEO,...
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Captain Woranate Laprabang
Don Ross
Peter Wiesner
Desiree Bandal

Mekong Food Tourism Seminar: Introduction

Speaker: Jens Thraenhart – Executive Director, Mekong Tourism Coordinating Office (MTCO) Countries around the Mekong are offering some of the most fragrant cuisines of the world. Over the years, gastronomy...
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Jens Thraenhart

Introduction to Food Tourism

Speaker: Professor Walter Jamieson – Professor and Director, Service Innovation Program, College of Innovation, Thammasat University The global traveler has a passion for food, from the North America to Asia and beyond....
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Walter Jamieson

Food as a Tourism Experience

Speaker: Luu Meng – CEO, Almond Group Cambodia’s only Master Chef Luu Meng will give an insight how his experience has given him opportunities to bring Khmer culture to the world...
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Luu Meng

Networking Break

Enjoy local tea, coffee and snacks, and other local delicacies prepared by students of Sandan Restaurant in Sihanoukville, who will do cooking demonstrations during the networking breaks. Delegates can interact...
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Possible Strategies and Approaches for Food Tourism in the Mekong

Facilitator: Professor Walter Jamieson – Professor and Director, Service Innovation Program, College of Innovation, Thammasat University Small group discussions, which would provide a brainstorming opportunity to identify possible strategies and approaches...
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Walter Jamieson

Panel: Leveraging Food to position the GMS

Moderator: Professor Walter Jamieson – Professor and Director, Service Innovation Program, College of Innovation, Thammasat University Panelists: – Luu Meng – CEO, Almond Group (Cambodia) – Sinouk Sisombath – Founder, Sinouk...
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Sinouk Sisombath
Luu Meng
Walter Jamieson
Jens Thraenhart

Open Discussion and Summary

Seeking out real and authentic experiences, travelers look for opportunities meet chefs, visit local markets, with the desire for touching, tasting, and testing their knowledge. Perhaps the can be credited...
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Jens Thraenhart

Location

Sokha Beach Resort Sihanoukville, Cambodia
Sokha Beach Resort Sihanoukville
Sokha Beach Resort Sihanoukville,
Street 2 Thnou,
Sihanouk Ville,
Kom Pong Som 18204,
Cambodia

www.sokhahotels.com/sihanoukville/